For successful brands, it’s no secret that a product’s packaging is just as important as the product itself. Flexible packaging companies work tirelessly with engineers to push pouch packaging forward, and while finding the perfect design is essential for grabbing a customer’s attention, there are also a number of practical features that...
The day a baby starts eating and enjoying foods other than milk can be an exciting milestone for parents, but it’s a milestone that also makes feeding their baby a little more complex. With so many baby food options available, not to mention their baby’s developing tastes, finding healthy food...
A lot can happen in a year, and new brands often come and go. But the brands that experience the most longevity often have one thing in common: they’re on the cusp of what’s happening next. With the new year already underway, flexible packaging companies across every market are thinking...
Strong product packaging may give your brand a visual edge and draw consumers in-store, but there’s so much more flexible packaging can do to help drive your brand story in the digital realm as well. With the rapid growth of social media and other interactive advancements in technology, consumers are now able...