“Customers don’t care about packaging. It just gets thrown away.” If you’re nodding your head in agreement, then you are out of touch with consumers—on a global scale. A now two-year-old study revealed that 91% of consumers expect more than just profits from the companies they buy from. They want...
Flexible packaging stands out today as an effective choice for many manufacturers—not just as yet another product delivery option, but a boost to brand value. Branding goes well beyond your logo, but includes all the messaging and symbolism that represents your product (and services). How can your choice of packaging—especially...
For any car enthusiast or DIYer tasked with changing the oil in the family vehicle, the classic quart-size plastic motor oil bottle is a familiar sight (as you pick up 5 or more of them every few months). If you’re a professional mechanic, you can’t even count how many of...