Are you and your consumers speaking the same language about sustainability? Research indicates that how brands and consumers each define, categorize, and value sustainability can be very different. It can be challenging to communicate to your audience not only what you mean by “sustainable,” but how it can benefit them—across...
Flexible packaging is convenient and beneficial in many formats, and across various industries, as shown in the new pouch packaging study released by the Freedonia Group. But one of the fastest growing segments is small pouch packaging—particularly in candy and healthy snack foods. Nuts, dried fruits, and other snackable items drive...